The tide is turning as technology continues to evolve at broadband speed and audience segments become more sophisticated. Identifying these profiled segments naturally becomes more challenging as media vehicles multiply and the battle for awareness escalates. This is not a new obstacle in digital marketing, even with the evolution of data analysis, market research, and …
Monthly Archive: July 2009
Jul
01
What Advertisers Will Find Valuable in Digital Destination Advertising
Bill Gerba posted a poignant article on a survey recently conducted that explored the current state of the digital signage industry. The survey gathered answers from industry professionals, agencies, and brands. The most interesting finding centered around the industry’s biggest challenges, explaining the value of digital destination media. A critical question was posed: “What do …
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