Monthly Archive: August 2009

Aug
03

Precision Targeting Efficiency in Digital Destination Advertising

The phrase, “Hyper-Targeting” has more recently been tied to digital out-of-home (DOOH) to a certain degree and I think it would be worthwhile to explore the huge implications of this. Networks are growing at blinding speed, while advertisers remain indifferent and somewhat bewildered at how they can keep track of multiple campaigns without having account …

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