Monthly Archive: August 2010

Aug
20

Metric Ambassadors and Digital OOH Analytics (Part I)

Part I: Standardizing Digital OOH Advertising While Building Network Efficiencies and Accountability Digital OOH has come a long way in terms of measuring audiences and the effectiveness of advertising on network screens, but still needs to evolve further for brands and agencies to allocate significant media budgets to digital destination screens. The ultimate question is: …

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