Curated from DigitalSignageToday. Written by James Bickers. Why do customers do business with a store? That seems like a very basic question, but it is overlooked with surprising regularity. It is no longer enough to offer a product or service — there are plenty of those to go around, after all, and plenty of competitors …
Monthly Archive: November 2011
Nov
15
5 Things: Five success factors for franchise deployments of digital signage
Curated from DigitalSignageToday. Written by Ken Goldberg. One of the most successful business models in retail and food service has been the franchise model. In that model, a franchisor creates a concept and a system for bringing that concept to life in a consistent and appealing way. Capital investment in individual stores or territories is …
Nov
15
What can digital in-store do?
Curated from DigitalSignageToday. Written by Ben Stagg. Digital in-store mediums, such as digital signage and kiosks, are changing the way brands and retailers are able to communicate with shoppers. Digital signage utilizes technology to provide captivating and informative marketing messaging to shoppers. Digital in-store applications are enhancing the relevance of marketing messaging, fostering engagement with …
Nov
01
Demystifying the Agency Media Buying Process
How to Pitch Digital Place-based Advertising Opportunities to Advertising Agencies and Brands Without Getting Lost in the Shuffle Curated from ScreenMediaDaily. NEW YORK, NY— October 31, 2011—”It seems like something is going right here,” said Susan Danaher, President of the Digital Place-based Advertising Association (DPAA) at their 4th Annual Digital Media Summit: Context Matters, which was held …
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