Marks First Use In the United States of NFC Technology for Out-of-Home Advertising UNITED KINGDOM – Proxama, a leading Near-Field Communications (NFC) provider, has partnered with Nokia, Hyperspace, the digital and innovations division of out-of-home agencyPosterscope, CBS Outdoor, JCDecaux and Cemusa to launch a new NFC-enabled out-of-home campaign for VH-1′s television series Basketball Wives. The campaign …
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