Category Archive: Entourage Advertising

Jul
20

Innovative Strategies for Place-Based Media Planning

  It’s time to have a huddle. The tide is turning as technology continues to evolve at lightning speed in the digital out-of-home marketplace. Yet advertisers and agencies are still challenged by fragmentation and disparity across place-based networks.This is not a new obstacle in digital OOH marketing—even withthe rapid evolution of audience data analysis, market …

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