Category Archive: Mobile

Oct
06

Canadian out-of-home firm integrating NFC for mobile interaction

Curated from DigitalSignageToday. Canadian indoor advertising firm Newad has announced that it will beging integrating NFC (near field communication) technology into its digital out-of-home and out-of-home networks starting early next year. As of January 2012, NFC chips embedded into Newas’s advertising displays will allow smartphone owners to tap their phone to the ad and instantly …

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