Previous Posts

November 2011:
5 Things: Five Success Factors For Franchise Deployments of Digital Signage
What Can Digital In-Store Do?
Demystifying the Agency Media Buying Process

October 2011:
Digital Signage is Booming: Psst, I’m Talking to You (Commentary)
Investing in Digital Place-Based Networks in a Rapidly Changing Media Landscape
Report Finds Technology Redefining the Relationship Between Brands and Consumers
The Importance of Hyper-Relevance: Seasonal Messaging
New Study Connects Mobile Phone Behaviors with Brand and Media Preferences
More Social Media Coming to Digital Signage
Device-Charging Kiosks at U.S Universities
Canadian Out-Of-Home Firm Integrating NFC for Mobile Interaction
Digital Signage: It’s All Around Us [INFOGRAPHIC]

September 2011:
Digital-Out-Of-Home Advertising Revenue Grows 16%
Interactive Signs Promote TV Shows, Safety
Staying True to Your Brand
5 Reasons Making dPOP the new path to purchase
Three in Five Americans See Digital OOH Ads Each Month; DPAA-Backed Research
Access1 Media Brings Political Polling to DOOH
United Airlines’ Media Wing Tunes Ads to Destination
5 Best Practices for Retail Digital Signage
Kinetic’s Fuel For Thought
News Report Predicts Digital Out-Of-Home Advertising Will Become Mood-Aware
Mobile Marketing Helps Advertisers and Brands ‘Close the Loop’
Screenvision Acquires Uniquescreen Media
Clear Channel PSA for 9/11 Memorial

August 2011:
Agency Giant Carat Slows Ad Spend Growth; OOH Still Growing
Smartphones Make DOOH Smarter
How Does Digital Signage Work? [Infographic]
Cloud Computing: The Layperson’s Guide to Distributed Networks
JiWire Releases New Mobile Audience Report Revealing Location and Mobile Trends
DPAA and DSF to Offer Webinar for Digital-Out-Of-Home Media Sales Forces
Near Field Communication: A Quick Guide to the Future of Mobile
The Age of Digital Influence Platforms
Why Are Some QR Codes More Scanworthy Than Others? [Infographic]
Conde Nast and Flipboard Integrate Advertising

July 2011:
Screenvision Strengthens Presence in New York and Los Angeles
Ogilvy & Mather Launches Advanced Video Practice
Innovative Strategies for Place-Based Media Planning
Creative Realities Partners With CBS Outernet
Hyperspace and Proxama Launch NFC Enabled Out-of-Home Advertising Campaign
Kinetic Forecasts Strong Growth for Out-Of-Home Media Driven by Digital Technology
Android Based Digital Signage for Touchscreen

June 2011:
Specific Media Acquires Myspace
The Next Evolution of Shopper Marketing
3 More Insights on Achieving Ad Revenues for Place-Based Networks

May 2011:
RMG and Blue Bite Deploy First Ever NFC enabled DOOH Network in the U.S.
The New Chromebook Promo Video

March 2011:
Privacy Issues Shifting Digital OOH Ad Spending: The Rise of the True Cross-Platform Integration
7 Ways to Achieve Higher Advertising Revenues: Delivering Insight that Media Buyers Value
Rules-Driven vs. Playlist-Driven Digital Signage Software: Choosing the Right Networks Operations Platform

February 2011:
Cupid for Digital Out-Of-Home Advertising
Back at the Digital Signage Expo with a new bag of tricks
9 Golden Opportunities in Digital Signage Advertising for Brands and Networks

January 2011:
The Future of Advertising Part 3: When Brands Become Media Companies
The Future of Digital Advertising Part 2: Silicon Valley Mad Men
The Future of Digital Advertising

2010:
Building Accountability and the Standardization of Digital OOH Advertising
Digital OOH vs. Other Media Platforms: An Opportunity for Synchronized Power of Presence
Developing Audience Engagement Profiles to Enhance Location-Based Services
Why the IPG Media Lab Chose EntourageMetric Ambassadors and Digital OOH Analytics Part II
Metric Ambassadors and Digital OOH Analytics (Part I)
Nielsen’s Fourth Screen Audience Report Opens Door for Networks, Driving Demand for Unified Insight and Efficiency
What Makes Our Digital Signage Software Unique
King of Technology Crusaders: The Holy Grails of Digital Advertising
To Be or Not to Be Sound-Enabled: Bytes of Brand Retention and Advertiser Value
Precision Targeting Efficiency in Digital Destination Advertising
Entourage Evolution: Discovering Elements of a Complete Digital Solutions
What Advertisers Will Find Valuable in Digital Destination Advertising
Digital Trendsetters: A Response to Keith Kelsen’s Top Ten Trends in Digital Signage
Digital Destinations: The Next Evolution in Advertising