ANYWHERE WITH A PIXEL » Transformation http://digitaladtech.com/Blog Digital Destination Advertising Tue, 13 Dec 2011 18:09:19 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Precision Targeting Efficiency in Digital Destination Advertising http://digitaladtech.com/Blog/2009/08/03/precision-targeting-efficiency-in-digital-destination-advertising/ http://digitaladtech.com/Blog/2009/08/03/precision-targeting-efficiency-in-digital-destination-advertising/#comments Mon, 03 Aug 2009 23:50:49 +0000 Nikos http://digitaladtech.com/Blog/?p=31 The phrase, “Hyper-Targeting” has more recently been tied to digital out-of-home (DOOH) to a certain degree and I think it would be worthwhile to explore the huge implications of this. Networks are growing at blinding speed, while advertisers remain indifferent and somewhat bewildered at how they can keep track of multiple campaigns without having account …

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